![]() ![]() ![]() As Outlook Weekly said, foreign producers' impressions of Chinese movies were often that they "don't understand" them. Beijing Screenings, held annually for the last 15 years, is the place for international buyers hunting for Chinese movies worth their distribution rights. The capital and distribution problems that used to beset Chinese producers are no longer obstacles to absorbing significant proportions of their markets, but the current pitfall is that they cannot make movies that really grab Chinese audiences. According to the 2011 China Film Industry Research Report recently released by the China Film Association, Chinese producers don't enjoy a hefty share of the revenues from overseas market. The profit of one leading online portal such as Tencent, for example, surpassed the entire movie industry last year. However, even this figure is dwarfed by other media industries. Last year the total box office in China exceeded RMB 10 billion, to which James Cameron and other "foreign aids" made a great contribution. Chinese movies had these resources at their disposal (Kung Fu and the panda bear) but it took Americans to put them into a blockbuster. ![]() Kids enjoyed the animation, while accompanying grown-ups sighed at the use of iconic Chinese symbols. market, it knocked out the status quo in many countries: in France, it was a top draw in its first week after release. Though the movie's performance was not ideal in the U.S. The box office surpassed RMB 100 million in the first weekend (May 28 - 29), overwriting the record 100 million of Avatar's first three days. ON the eve of June 1, International Children's Day, Kung Fu Panda 2 was screened in China, a release scheduled as a gift for the nation's kiddies. ![]()
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